There’s a New Mitsubishi Motors North America President & CEO

Mitsubishi Motors North America President
Mitsubishi Motors North America President

In late February, Mitsubishi Motors Corporation announced Ryujiro Kobashi’s successor, who would become the new Mitsubishi Motors North America President and CEO: Fred Diaz.

Diaz has almost three decades of sales, marketing, and customer relations experience in the United States, putting him in the perfect position to build off of the successes of Kobashi’s four-year term, which including the release of the all-new Mitsubishi Eclipse Cross CUV. Kobashi will return to the Tokyo to helm overseas sales from company headquarters.

The appointment of Diaz at the wheel demonstrates the brand’s investment in an American perspective in shaping the future of Mitsubishi Motors North America.

MMC views the United States market as a pivotal point in its strategic growth plan, “Drive for Growth.” The strategy is an intense three-year development plan which aims to deepen Mitsubishi’s network of dealerships and increase sales by 30% to 130,00 units per year. It also aims to enhance the brand image of Mitsubishi and make its vehicles more prevalent within the United States automotive market.

Mitsubishi is well on its way to meeting its Drive for Growth goals. In 2017, Mitsubishi Motors North America surpassed its 100,000 sales mark, earning the title of fastest-growing non-luxury brand in the United States. If you’d like to see why Mitsubishi vehicles are becoming so popular, check out the lineup at Dependable Mitsubishi.

O Brave New World: The Future of Mitsubishi is Bright

2018 Mitsubishi Lineup
2018 Mitsubishi Lineup

Mitsubishi is a world leader when it comes to innovation, but even car enthusiasts were surprised to hear about the future of Mitsubishi. The brand has six new models in the works, as well as a whopping five redesigns. In short, Mitsubishi is revamping its entire brand, offering a new lineup and a new look that’s bound to impress a wide range of drivers.

According to AutoBlog, the brand will expand over the new three years or so and plans to bring those profits back to the driver. Two new vehicles have already been released as part of the brand’s expansion, including the Eclipse Cross and a compact crossover called the Xpander (that’s not for US markets).

Redesigns will focus on cars like the Outlander—which is due for a new look—and the affordable Mirage. Mitsubishi announced recently that a large portion of its focus will be on SUVs, trucks, and plug-in hybrid models, which is good news for a majority of drivers.

The brand has big plans, and a lot has to do with an increase in revenue. “Mitsubishi has revealed its plans for the next three years, and they’re all focused on expansion. The company wants to improve unit sales and revenue by 30 percent, which would have it selling 1.3 million cars worldwide. It also plans to improve profit margins from 0.3% to 6%,” said Joel Stocksdale at AutoBlog.

We can’t wait to see what the brand reveals over the coming years. For now, we’ll enjoy the latest Mitsubishi models currently available at Dependable Mitsubishi.

Planning a Vero Beach Day Trip? Explore These Areas!

Vero Beach day trip
Vero Beach day trip

If you’re looking for something fun to do this spring, take a Vero Beach day trip in your new Mitsubishi Outlander. The Outlander comes with a spacious interior, providing plenty of seating for up to seven passengers and loads of cargo space to ensure you don’t run out of storage. The Outlander also has a powerful engine that doesn’t waste fuel, something any driver can enjoy.

There are tons of day trips you can take around Vero Beach, according to Trip Advisor, and these are just some that we at Dependable Mitsubishi recommend. For those who want something educational, check out the Environmental Learning Center. While here, you can take a program, visit the boardwalks, and tour the mangroves. Whether you’re a nature lover or you simply want to do something fun with the family, the Environmental Learning Center is a great day trip.

Next, check out the Lake Wales area to see some stunning waterways. There’s the Nature Conservancy, a state park, and more. This is great for those who want to go birdwatching or simply get outside for the day.

Palm Beach County is just a short drive away as well, and it has snorkeling opportunities (a must if you’ve never done it before), scuba reefs, and other aquatic adventures. You can check out local shopping and get great food while you’re there.

If you need a new family vehicle to use on your local road trip, visit Dependable Mitsubishi for can’t-miss deals.

Reasons Why Oil Changes Are Important

Reasons Why Oil Changes Are Important
Reasons Why Oil Changes Are Important

Your car’s oil is like its blood. Without it, it is going to die. That is why it is so critical to keep up with your car’s oil changes. In fact, here are four reasons why oil changes are important.

  1. Cooling. As the engine’s parts move, they create friction, which them creates heat. Oil helps draw the heat out of these parts to prevent them from overheating.
  2. Lubrication. Inside the engine, everything is moving very fast. Without proper lubrication, it can cause these parts to seize or even break. Use the correct oil weight and grade to keep everything moving freely.
  3. Cleaning. Another important oil function is to clean the engine. It will collect any dirt or other particles in your engine. Over time, as the oil gets dirtier and dirtier, it will begin to turn into sludge. Routine oil changes prevent this from happening and keep your engine clean.
  4. Efficiency. By always having clean oil in your engine, you will keep your car’s efficiency where it is supposed to be. Dirty oil will make an engine work harder, thus wasting a lot of gas and money.

If you need to get caught up on maintenance, schedule an appointment with our service center at Dependable Mitsubishi. We’d be glad to get your vehicle back in healthy condition.

How to Enjoy the Basketball Tournament at Work

How to Enjoy the Basketball Tournament at Work
How to Enjoy the Basketball Tournament at Work

Every March, everyone’s favorite basketball tournament begins. Unfortunately, many of the games are held during work days. So, how can you enjoy the tournament at work without sacrificing your job? Here four great suggestions that we follow at Dependable Mitsubishi.

  1. Fill out some brackets. This is undeniably one of the most exciting parts about the tournament. Fill out a bracket or two and predict who you think will win. Don’t forget that there are always at least one or two big upsets.
  2. Create an office pool. Be sure to check with management before doing this. Many offices allow some type of tournament pool. For each bracket someone submits, they could put $5 into the pot. At the end, pay out the money to the winning brackets.
  3. Watch a few games during lunch. Most of the time, employees can spend their lunch and break times how they want. Find out if you can turn on a game during your free time to catch some of the action.
  4. Have a party. Start an office potluck event either scheduled during a lunch break of after work. Everyone can bring their favorite foods to share while you watch a game.

This year’s tournament promises to be a good one. You can bet that we at Dependable Mitsubishi will be talking about it the next time you visit.

Best Valentine’s Day Restaurants in Vero Beach

Picking the right Valentine’s Day restaurants is crucial for having a good night out with your loved one. Looking for good Valentine’s Day restaurants in the Vero Beach area? Look no further than these favorite places of ours.

https://dependablemitsubishi.com/NewMitsubishiCarsHigh-End Options

Maison Martinique

Praised for its excellent service, upscale flair, and even more picture-perfect presentation, Maison Martinique is a popular place to go, so make sure to get reservations. Try the lamb or any of the seafood options.

The Tides

A long menu with multiple courses and delectable sides awaits you at this high-brow locale. You can go all-out with the chef’s table seven-course meal or keep it simple.

 

Less Expensive, but Still Classy

Scampi Grill

It wouldn’t be Valentine’s Day without Italian fare! The pasta dishes are renowned by loyal guests, making it a local favorite.

Ocean Grill

Want a romantic night right on the beach? Head to Ocean Grill, where plentiful seafood dishes await you and your date. It has even been featured by celebrity chef Emeril Lagasse.

Havana Nights Piano Bar

A restaurant on the lower floor and a piano bar on top, Havana Nights is a unique place in Vero Beach to enjoy a night out with your significant other located in the same place as Maison Martinique. You have to try the Crab Cakes.

We at Dependable Mitsubishi hope you and your date have a romantic February!

2018 Mitsubishi Mirage Tech Game Is Strong—Even on the Base Model

2018 Mitsubishi Mirage Technology
2018 Mitsubishi Mirage Technology

Earlier this month, Mitsubishi unleashed details on the newest iteration of its popular economy model, the Mirage. If we learned one thing from the latest announcement, it’s that designers weren’t messing around when it came to the 2018 Mitsubishi Mirage tech options. Even the base ES model has been outfitted with connectivity options that rival those of much pricier vehicle segments.

For 2018, the Mitsubishi Mirage ES base model (which starts at $13,395) will get a 7-inch touchscreen display audio unit that boasts a rearview camera and Bluetooth® phone and audio streaming, complemented by steering wheel Bluetooth® controls.

Connective technology only improves from there up the lineup. The 2018 Mitsubishi Mirage SE and GT trims both benefit from a center console USB port, as well as Apple CarPlay™ and Android Auto™ compatibility.

“The Mirage offers consumers a new vehicle option that provides the reliability, connectivity and warranty-reassurance that other cars in the segment cannot,” explained Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “The practical appeal seen in its predecessors is at the core of the 2018 Mirage and we look forward to seeing this model-year continue to build on its steadfast momentum.”

The affordable and tech-laden Mirage manages 43 miles per gallon on the highway* and comes with Mitsubishi’s gold-star warranty: the best in the industry. Test drive the 2018 Mirage today at Dependable Mitsubishi.

*EPA estimated

4 Warning Signs You Need New Tires

4 Warning Signs You Need New Tires
4 Warning Signs You Need New Tires

Tires are one of the most crucial elements of your car and your safety on the road. Over time, tires become worn down and eventually need to be replaced. How do you know when it’s time to replace your tires? Here are the four common warning signs you need new tires:

  • Tread depth: The single biggest indicator that it’s time to replace your tires is the wearing away of your tire tread, which is imperative for good traction, especially in rainy and wintry weather. Use the old penny test to make sure your tires are in good shape.
  • Cracks: The sidewalls of your tires will begin to show age with cracks; these are often your first warning signs that a leak is impending—or worse, that your tire could blow out.
  • Changing tire pressure: If your tire keeps losing pressure—faster than your other tires—it’s possible you have a leak. Bring it in to Heritage Mitsubishi, and we’ll take a look.
  • Vibration: Your car will shake on the highway at high speeds, inevitably. However, too much vibration is a sure sign that your tires could be misaligned or ready for replacement. Vibration can be a sign of other issues, too, so it’s best to let a professional investigate.

Visit Dependable Mitsubishi for all your tire maintenance needs.

Why Buy at Dependable Mitsubishi?

Why Buy at Dependable Mitsubishi?
Why Buy at Dependable Mitsubishi?

Dependable Mitsubishi has been a part of the Vero Beach community for nearly 50 years, and we’re proud to call the area home. We have third-generation owners and customer-focused sales and service staff who are dedicated to the people we serve.

 

We know you have other options when looking for a new car–or even a new Mitsubishi–in the Vero Beach area, but we’d like to encourage you to do your shopping at our dealership and experience the Dependable difference firsthand.

 

So why buy at Dependable Mitsubishi? Because to us, the word “Dependable” describes more than just the cars we sell (but Mitsubishis are pretty dependable and backed by the best warranties in the industry). To us, being dependable means providing the best customer experience for all drivers, whether it’s their first or fiftieth time on our lot.

 

Our sales staff is transparent, informative, and welcoming; our service crew is fast, efficient, and knowledgeable; and our people, whether in finance or parts or somewhere in between, are always willing to help. When you call us, you’ll get a person, not a robot. When you bring your car in for maintenance, we’ll make sure you’re comfortable during your stay but that you’re out the door as quickly as possible. That’s the Dependable difference.

 

Come see us at Dependable Mitsubishi today. We look forward to meeting you!

Mitsubishi Owners Day Leads to Charitable Donations

Mitsubishi Owners Day Leads to Charitable Donations
Mitsubishi Owners Day Leads to Charitable Donations

Each year, Mitsubishi hosts Mitsubishi Owners Day–twice. One of the Owners Days is for the west coast and the other is for the east coast. What makes these days special? Mitsubishi owners from all over the country come together to show off their vehicles, celebrate their brand, and raise money for good causes. That’s because 100% of the proceeds for Mitsubishi Owners Day go to a charitable cause.

 

This year, the West Coast MOD was held on July 8th in Cypress, California, at the brand’s North American headquarters. With the money raised from participants in the event, Mitsubishi was able to make a donation to the Second Harvest Food Bank of Orange County, which serves 250,000 hungry people in the area.

 

The East Coast MOD was held more recently on August 19th at Citizens Bank Park in Philadelphia, Pennsylvania. The money raised at this event went to the Wounded Warriors Project, which empowers injured veterans and their families.

 

“Both of these influential organizations work to improve the well-being of their respective communities,” remarked Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Mitsubishi Motors is committed to giving back and we trust that the donations made will help further their efforts.”

 

In total, more than 5,000 people participated this year, which marks the 100th anniversary for Mitsubishi. We at Dependable Mitsubishi are grateful to all those who participated.