O Brave New World: The Future of Mitsubishi is Bright

2018 Mitsubishi Lineup
2018 Mitsubishi Lineup

Mitsubishi is a world leader when it comes to innovation, but even car enthusiasts were surprised to hear about the future of Mitsubishi. The brand has six new models in the works, as well as a whopping five redesigns. In short, Mitsubishi is revamping its entire brand, offering a new lineup and a new look that’s bound to impress a wide range of drivers.

According to AutoBlog, the brand will expand over the new three years or so and plans to bring those profits back to the driver. Two new vehicles have already been released as part of the brand’s expansion, including the Eclipse Cross and a compact crossover called the Xpander (that’s not for US markets).

Redesigns will focus on cars like the Outlander—which is due for a new look—and the affordable Mirage. Mitsubishi announced recently that a large portion of its focus will be on SUVs, trucks, and plug-in hybrid models, which is good news for a majority of drivers.

The brand has big plans, and a lot has to do with an increase in revenue. “Mitsubishi has revealed its plans for the next three years, and they’re all focused on expansion. The company wants to improve unit sales and revenue by 30 percent, which would have it selling 1.3 million cars worldwide. It also plans to improve profit margins from 0.3% to 6%,” said Joel Stocksdale at AutoBlog.

We can’t wait to see what the brand reveals over the coming years. For now, we’ll enjoy the latest Mitsubishi models currently available at Dependable Mitsubishi.