There’s a New Mitsubishi Motors North America President & CEO

Mitsubishi Motors North America President
Mitsubishi Motors North America President

In late February, Mitsubishi Motors Corporation announced Ryujiro Kobashi’s successor, who would become the new Mitsubishi Motors North America President and CEO: Fred Diaz.

Diaz has almost three decades of sales, marketing, and customer relations experience in the United States, putting him in the perfect position to build off of the successes of Kobashi’s four-year term, which including the release of the all-new Mitsubishi Eclipse Cross CUV. Kobashi will return to the Tokyo to helm overseas sales from company headquarters.

The appointment of Diaz at the wheel demonstrates the brand’s investment in an American perspective in shaping the future of Mitsubishi Motors North America.

MMC views the United States market as a pivotal point in its strategic growth plan, “Drive for Growth.” The strategy is an intense three-year development plan which aims to deepen Mitsubishi’s network of dealerships and increase sales by 30% to 130,00 units per year. It also aims to enhance the brand image of Mitsubishi and make its vehicles more prevalent within the United States automotive market.

Mitsubishi is well on its way to meeting its Drive for Growth goals. In 2017, Mitsubishi Motors North America surpassed its 100,000 sales mark, earning the title of fastest-growing non-luxury brand in the United States. If you’d like to see why Mitsubishi vehicles are becoming so popular, check out the lineup at Dependable Mitsubishi.

O Brave New World: The Future of Mitsubishi is Bright

2018 Mitsubishi Lineup
2018 Mitsubishi Lineup

Mitsubishi is a world leader when it comes to innovation, but even car enthusiasts were surprised to hear about the future of Mitsubishi. The brand has six new models in the works, as well as a whopping five redesigns. In short, Mitsubishi is revamping its entire brand, offering a new lineup and a new look that’s bound to impress a wide range of drivers.

According to AutoBlog, the brand will expand over the new three years or so and plans to bring those profits back to the driver. Two new vehicles have already been released as part of the brand’s expansion, including the Eclipse Cross and a compact crossover called the Xpander (that’s not for US markets).

Redesigns will focus on cars like the Outlander—which is due for a new look—and the affordable Mirage. Mitsubishi announced recently that a large portion of its focus will be on SUVs, trucks, and plug-in hybrid models, which is good news for a majority of drivers.

The brand has big plans, and a lot has to do with an increase in revenue. “Mitsubishi has revealed its plans for the next three years, and they’re all focused on expansion. The company wants to improve unit sales and revenue by 30 percent, which would have it selling 1.3 million cars worldwide. It also plans to improve profit margins from 0.3% to 6%,” said Joel Stocksdale at AutoBlog.

We can’t wait to see what the brand reveals over the coming years. For now, we’ll enjoy the latest Mitsubishi models currently available at Dependable Mitsubishi.

What to Expect in the New Mitsubishi Eclipse Cross

What to Expect in the New Mitsubishi Eclipse Cross
What to Expect in the New Mitsubishi Eclipse Cross

The newest member of the Mitsubishi family is the 2018 Eclipse Cross. It is set to be an exciting, dynamic addition. Here are a few things you can expect in the new Mitsubishi Eclipse Cross.

  • It fits in the lineup size-wise between the Outlander and Outlander Sport. The next generations of both of these models will be larger and smaller, respectively.
  • There will be two engines to choose from. The base engine is a turbocharged 1.5-liter gasoline and there will be a 2.2-liter diesel available later in the model year.
  • Passengers will appreciate its spacious, versatile interior. It offers more interior space than most of the competition. With sliding, reclining rear seats, it is even more comfortable.
  • The Eclipse Cross comes well-equipped with lots of technology like an available head-up display. However, drivers will appreciate the manual buttons and knobs for the climate control without having to search through virtual menus.
  • It will offer plenty of available safety features, including adaptive cruise control, blind-spot warning with rear cross-traffic alert, and forward collision warning.

The all-new 2018 Mitsubishi Eclipse Cross will be coming to Dependable Mitsubishi by the end of the year. If you want to be one of the first to drive home this new model, give us a call today.

Upcoming Outlander PHEV US Launch Is Widely Anticipated

Outlander PHEV US Launch
The Outlander PHEV US launch is coming, though, pushed back because Mitsubishi wanted to wait and make important updates to the vehicle before its release.

Hybrid and electric crossover options are on the market, but typically as expensive options under luxury brand names. However, the Mitsubishi Outlander PHEV has been a popular mass-market option in other countries besides the United States. The Outlander PHEV US launch is coming, though, pushed back because Mitsubishi wanted to wait and make important updates to the vehicle before its release. Now, the model is poised to take the American market by storm.

First of all, the price makes the Outlander PHEV an enticing option. In fact, it’s at least $20,000 less expensive than comparable options on the market. In addition, critics who have gotten the chance to test drive the upcoming model give it an A+ in handling and interior comfort, even when driving off-road. And, in addition to all that, the 2018 Mitsubishi Outlander PHEV will get better MPGe and electric-only miles than its luxury competitors.

The Outlander PHEV US launch is just the latest in the brand’s ongoing plans to appeal to current trends in the American market by appealing to the popularity of crossovers and SUVs. After the 2018 Mitsubishi Outlander PHEV launches late this year, the Eclipse Cross is due to launch in early 2018. We at Dependable Mitsubishi are looking forward to seeing the brand’s family grow.

Mitsubishi Owners Day Leads to Charitable Donations

Mitsubishi Owners Day Leads to Charitable Donations
Mitsubishi Owners Day Leads to Charitable Donations

Each year, Mitsubishi hosts Mitsubishi Owners Day–twice. One of the Owners Days is for the west coast and the other is for the east coast. What makes these days special? Mitsubishi owners from all over the country come together to show off their vehicles, celebrate their brand, and raise money for good causes. That’s because 100% of the proceeds for Mitsubishi Owners Day go to a charitable cause.

 

This year, the West Coast MOD was held on July 8th in Cypress, California, at the brand’s North American headquarters. With the money raised from participants in the event, Mitsubishi was able to make a donation to the Second Harvest Food Bank of Orange County, which serves 250,000 hungry people in the area.

 

The East Coast MOD was held more recently on August 19th at Citizens Bank Park in Philadelphia, Pennsylvania. The money raised at this event went to the Wounded Warriors Project, which empowers injured veterans and their families.

 

“Both of these influential organizations work to improve the well-being of their respective communities,” remarked Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Mitsubishi Motors is committed to giving back and we trust that the donations made will help further their efforts.”

 

In total, more than 5,000 people participated this year, which marks the 100th anniversary for Mitsubishi. We at Dependable Mitsubishi are grateful to all those who participated.